ACRONYM SOUP : ACHIEVING SUCCESS IN THE FRANCHISE MARKET
CO-SPRING 2010Author :
Donna Messer 
Donna Messer is a networking expert. She is the author of “Effective Networking Strategies” a Canadian Best Seller. Donna is a motivational speaker, addressing audiences on three continents. To reach Donna or get a copy of her book - www.connectuscanada.com
The Dictionary defines Acronym as a word formed from the initial letters of a name, such as WAC for Women's Army Corps, or by combining initial letters or parts of a series of words, such as radar for radio detecting and ranging; Acronym, is a word formed from the initial letters of a multi-word name.
The Dictionary defines Soup as a liquid rich in organic compounds and providing favorable conditions for the emergence and growth of life forms. The slang is to modify, to increase capacity to perform or satisfy, as in to soup up an engine; to add horsepower for greater speed potential.
I have always loved words and it has been one of my favourite exercises in life to use existing words, to make them acronyms to describe and help my audience remember some of my "words of wisdom”.
Acronym Soup is a rich compound that provides growth of new life forms - words with new meanings. It is my goal, to increase your capacity to remember the words and the importance of their message. These acronyms have been designed to help you in your franchise market.
Enjoy your soup…….savour the flavour. There is a complete alphabet of recipes for your dining pleasure.
ACHIEVE – to carry out successfully, to accomplish, to reach a higher level of skill; to become successful in the franchise sector.
We all set goals and provide ourselves with an action plan to achieve those goals. The following is the first acronym in your soup mix! When considering franchising as a career option or part of your business plan…consider what you hope to achieve…
ABILITY TO FIT IN; to be like the people you are with and to meet their standards. This is an important part of your action plan. Particularly when dealing with companies from another culture. Doing your homework, making sure that you understand their diversity will go along way when selling your products or services through the franchise sector.
CLEARLY ABLE TO UNDERSTAND THE IMPORTANCE OF THOSE AROUND US. It’s often difficult to put ourselves in another’s position. Understand cultural diversity, it will go a long way to cementing a relationship that will result in business development between your company and potential clients.
HEAR WHAT PEOPLE SAY; learn to really listen. It is incredibly important to tune into the nuances of your potential client. They may perceive that you understand, simply by a nod, or a smile. Be “in tune”, learn from the experts. What is said is often not what is really meant.
INTUITIVE; sensing what is important to those you are with. Business develops more often than not through intuition; we sense that there is a fit between our company and our client or buyer. It is wise to listen to that “gut” feeling – finding common interests and skills can be the bond you need to make that deal come to fruition.
EMPATHIC; understanding the needs of others, helping them as you help yourself. We hear from everyone that it is better to give than to receive. The twist on this proverb is that it is more profitable to listen carefully, take the time to understand the needs of your potential client and help fill those needs. Once you have helped someone, they are more than willing to return the favour – and that develops business and referrals!
VALUABLE; always find ways to add value to yourself, and what you are doing. It is important that your potential client understands what you bring to the table in the relationship. It isn’t just the products and services, it is all about the relationship and you are an important part of that equation. If you have a bio that includes the awards you have received, the honours bestowed on you through organizations, find a way to let your potential client know that you are valuable on several fronts, what you know, whom you know, and those that want to be connected with you and your company.
ENTERTAINING; make life fun, and be happy as you learn. It’s easier to get what you want when you give something away first. It’s much easier to build business with a friend – find out what the person enjoys, build a relaxing, entertaining first impression where everyone will have the chance to relax and get to know each other.
Achieve your desired goals through an active and well thought out action plan. Franchising is an exciting field, building relationships is one of the first steps to take.
The Dictionary defines Soup as a liquid rich in organic compounds and providing favorable conditions for the emergence and growth of life forms. The slang is to modify, to increase capacity to perform or satisfy, as in to soup up an engine; to add horsepower for greater speed potential.
I have always loved words and it has been one of my favourite exercises in life to use existing words, to make them acronyms to describe and help my audience remember some of my "words of wisdom”.
Acronym Soup is a rich compound that provides growth of new life forms - words with new meanings. It is my goal, to increase your capacity to remember the words and the importance of their message. These acronyms have been designed to help you in your franchise market.
Enjoy your soup…….savour the flavour. There is a complete alphabet of recipes for your dining pleasure.
ACHIEVE – to carry out successfully, to accomplish, to reach a higher level of skill; to become successful in the franchise sector.
We all set goals and provide ourselves with an action plan to achieve those goals. The following is the first acronym in your soup mix! When considering franchising as a career option or part of your business plan…consider what you hope to achieve…
ABILITY TO FIT IN; to be like the people you are with and to meet their standards. This is an important part of your action plan. Particularly when dealing with companies from another culture. Doing your homework, making sure that you understand their diversity will go along way when selling your products or services through the franchise sector.
CLEARLY ABLE TO UNDERSTAND THE IMPORTANCE OF THOSE AROUND US. It’s often difficult to put ourselves in another’s position. Understand cultural diversity, it will go a long way to cementing a relationship that will result in business development between your company and potential clients.
HEAR WHAT PEOPLE SAY; learn to really listen. It is incredibly important to tune into the nuances of your potential client. They may perceive that you understand, simply by a nod, or a smile. Be “in tune”, learn from the experts. What is said is often not what is really meant.
INTUITIVE; sensing what is important to those you are with. Business develops more often than not through intuition; we sense that there is a fit between our company and our client or buyer. It is wise to listen to that “gut” feeling – finding common interests and skills can be the bond you need to make that deal come to fruition.
EMPATHIC; understanding the needs of others, helping them as you help yourself. We hear from everyone that it is better to give than to receive. The twist on this proverb is that it is more profitable to listen carefully, take the time to understand the needs of your potential client and help fill those needs. Once you have helped someone, they are more than willing to return the favour – and that develops business and referrals!
VALUABLE; always find ways to add value to yourself, and what you are doing. It is important that your potential client understands what you bring to the table in the relationship. It isn’t just the products and services, it is all about the relationship and you are an important part of that equation. If you have a bio that includes the awards you have received, the honours bestowed on you through organizations, find a way to let your potential client know that you are valuable on several fronts, what you know, whom you know, and those that want to be connected with you and your company.
ENTERTAINING; make life fun, and be happy as you learn. It’s easier to get what you want when you give something away first. It’s much easier to build business with a friend – find out what the person enjoys, build a relaxing, entertaining first impression where everyone will have the chance to relax and get to know each other.
Achieve your desired goals through an active and well thought out action plan. Franchising is an exciting field, building relationships is one of the first steps to take.