IT'S FRANCHISING 2.0 IN THE SERVICE SECTOR
CO-SPRING 2010Author :
Donna Messer 
Donna Messer is a networking expert. She is the author of “Effective Networking Strategies” a Canadian Best Seller. Donna is a motivational speaker, addressing audiences on three continents. To reach Donna or get a copy of her book - www.connectuscanada.com
Franchising 2.0 is a way of doing business that stretches across all industries and business sectors and uses web based technology. The service sector offers many different franchise opportunities and this is one of the reasons why so many specific opportunities exist.
In general, business services franchises are a win-win situation for the franchisee, the franchisor and the clients that they both serve.
For the franchisee the main benefits of owning a franchise are brand recognition and a proven way of doing business that both attracts and retains customers. Having a successful, proven method for growing a franchise helps ensure the franchisor's brand remains strong.
The relationship between a franchisee and a franchisor is a strategic partnership, and it's through this partnership that a solid business providing quality services grows a franchise.
Using the 2.0 strategy means that both the franchisee and the franchisor must become more computer savvy, learning to speak “geek”. Today’s consumer is on Facebook, Twitter, LinkedIn and uses Google Alerts on a regular basis – if a brand isn’t using all of these areas – a substantial part of your business is going to be missed!
Brand recognition combined with a proven business model can provide a lucrative, rewarding opportunity for the right person, someone who can supplement hard work and determination with the resources and support required of successful business services franchises.
A business service franchise could be in the accounting area, or in coaching. It might be in learning, or even in exercise or healthcare – whatever the service, getting the message out there is critical to the success and growth of the brand.
Business consultant franchises offer many different services for their clients. Some of the highest earning franchisees save their clients money with cost-cutting services all while working from home. Others help grow small and medium-sized businesses through corporate training. From low-cost franchises to home-based business opportunities, business services franchises offering a results-driven consultation can be lucrative for the right person. How best can these types of franchises get the word out? Through social media! It’s Social media that is the techno-savvy geek talk that most services aren’t really comfortable exploring. But let me assure you – if you don’t explore and embrace this 2.0 technology – your competition will!
Owning a franchise that lets you provide consulting to other businesses requires an effective, proven way of managing your own business. Franchising provides the resources and support with a strong brand and a proven way of doing business that helps attract and retain clients.
Supplement a strong work ethic and drive with the resources and support you need to own a successful business consulting franchise and you have a winning combination.
6 Techno-savvy 2.0 steps to follow:
1.Get set up on LinkedIn and learn to use the advanced search tools.
2.Sign up for a Word Press Blog on LinkedIn and learn how to use it!
3.Learn to use key words to enhance your business profile and your Blog.
4.Learn to Tweet! Set up a Twitter Account and learn to navigate it.
5.Integrate your Blog with your Website and with your LinkedIn profile.
6.Tagging – learn to set up the tags that drive potential customers to you.
If the above sounds like another language, it is.
Don’t worry; there are experts out there anxious to be your Wordsmith and your Interpreter! If you want to guarantee that you are on track and on target, you need to embrace Franchising 2.0 – and as your expert in networking, I can introduce you to the best in the business!
If you want learn how to use social media, when it comes to market research, networking with influential people, building your brand or simply staying visible, don’t’ panic, I’ve met the people who make it simple.
Even someone like me, who is admittedly techno-challenged had to learn to utilize the 2.0 technique. Today, I Tweet, I’m on Facebook and LinkedIn. I use Google Alerts, and I understand the importance of tagging and I Blog.
And I’m happy to say, that my business is growing dramatically!
Franchising 2.0 is the way of the future. It’s doing business in a new way that stretches both the franchisee and the franchisor to become more computer savvy.
In general, business services franchises are a win-win situation for the franchisee, the franchisor and the clients that they both serve.
For the franchisee the main benefits of owning a franchise are brand recognition and a proven way of doing business that both attracts and retains customers. Having a successful, proven method for growing a franchise helps ensure the franchisor's brand remains strong.
The relationship between a franchisee and a franchisor is a strategic partnership, and it's through this partnership that a solid business providing quality services grows a franchise.
Using the 2.0 strategy means that both the franchisee and the franchisor must become more computer savvy, learning to speak “geek”. Today’s consumer is on Facebook, Twitter, LinkedIn and uses Google Alerts on a regular basis – if a brand isn’t using all of these areas – a substantial part of your business is going to be missed!
Brand recognition combined with a proven business model can provide a lucrative, rewarding opportunity for the right person, someone who can supplement hard work and determination with the resources and support required of successful business services franchises.
A business service franchise could be in the accounting area, or in coaching. It might be in learning, or even in exercise or healthcare – whatever the service, getting the message out there is critical to the success and growth of the brand.
Business consultant franchises offer many different services for their clients. Some of the highest earning franchisees save their clients money with cost-cutting services all while working from home. Others help grow small and medium-sized businesses through corporate training. From low-cost franchises to home-based business opportunities, business services franchises offering a results-driven consultation can be lucrative for the right person. How best can these types of franchises get the word out? Through social media! It’s Social media that is the techno-savvy geek talk that most services aren’t really comfortable exploring. But let me assure you – if you don’t explore and embrace this 2.0 technology – your competition will!
Owning a franchise that lets you provide consulting to other businesses requires an effective, proven way of managing your own business. Franchising provides the resources and support with a strong brand and a proven way of doing business that helps attract and retain clients.
Supplement a strong work ethic and drive with the resources and support you need to own a successful business consulting franchise and you have a winning combination.
6 Techno-savvy 2.0 steps to follow:
1.Get set up on LinkedIn and learn to use the advanced search tools.
2.Sign up for a Word Press Blog on LinkedIn and learn how to use it!
3.Learn to use key words to enhance your business profile and your Blog.
4.Learn to Tweet! Set up a Twitter Account and learn to navigate it.
5.Integrate your Blog with your Website and with your LinkedIn profile.
6.Tagging – learn to set up the tags that drive potential customers to you.
If the above sounds like another language, it is.
Don’t worry; there are experts out there anxious to be your Wordsmith and your Interpreter! If you want to guarantee that you are on track and on target, you need to embrace Franchising 2.0 – and as your expert in networking, I can introduce you to the best in the business!
If you want learn how to use social media, when it comes to market research, networking with influential people, building your brand or simply staying visible, don’t’ panic, I’ve met the people who make it simple.
Even someone like me, who is admittedly techno-challenged had to learn to utilize the 2.0 technique. Today, I Tweet, I’m on Facebook and LinkedIn. I use Google Alerts, and I understand the importance of tagging and I Blog.
And I’m happy to say, that my business is growing dramatically!
Franchising 2.0 is the way of the future. It’s doing business in a new way that stretches both the franchisee and the franchisor to become more computer savvy.