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CADA : CANADIAN AUTOMOBILE DEALERS ASSOCIATION

CO-WINTER 2010
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The Monthly Economic Review is intended to deliver a comprehensive look at the monthly economic indicators affecting new vehicle dealers in Canada. This product is intended to provide members with current economic information, which can assist them in gaining insights into the changing economic dimensions of the automobile sector.





Sales - Every Month is a Little Better



Sales of new motor vehicles have generally been rising since the beginning of 2009 after a sharp decline at the end of 2008. On a year-over-year basis, September’s sales were 7.5% lower than in September 2008.



Sales of new trucks (which include minivans, sport-utility vehicles, light and heavy trucks, vans and buses) rose for a third consecutive month, increasing 0.5% in September to 64,372 units.

Truck sales have exceeded passenger car sales on a monthly basis since May.





Retail Sales Beat Expectations



Retail sales in current dollars rose 1.0% in September to $34.9 billion, the seventh increase in nine months. The increases were widespread with six of eight sectors showing gains. In volume terms, retail sales increased 1.2% in September.



Retail sales have been rising since the beginning of 2009, following a sharp decline at the end of 2008. On a year-over-year basis, sales in September were 3.3% lower than in September 2008.

All components of the automotive sector (+1.0%) posted higher sales in September. The largest increase in the sector was a 2.0% gain at used and recreational motor vehicles and parts dealers, following two months of flat sales. Sales at new car dealers (+0.6%) rose for a fifth consecutive

month, while gasoline stations registered a 1.1% increase.



October saw a small increase (1%) in the average price to purchase or lease a new car, following

several months of price declines.



It will take several more months of price data before we know if the recent trend towards greater affordability, one that’s been occurring for several years now, is reversing.



Prices remain near all-time lows, but as the economy recovers and demand picks up, prices may increase in 2010. The recent trend towards ever-lower prices cannot continue forever, so consumers are best advised to take advantage of record-breaking prices they see today.





Trend to Greater Affordability may be Reversing



October saw a small increase (1%) in the average price to purchase or lease a new car, following

several months of price declines.



It will take several more months of price data before we know if the recent trend towards greater affordability, one that’s been occurring for several years now, is reversing.



Prices remain near all-time lows, but as the economy recovers and demand picks up, prices may increase in 2010. The recent trend towards ever-lower prices cannot continue forever, so consumers are best advised to take advantage of record-breaking prices they see today.
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