PERSONAL VS PROFESSIONAL - WHERE DO YOU DRAW THE LINE? IN THE WORLD OF FRANCHISING, DIRECT SALES AND MLM’S ?
CO-WINTER 2010Author :
Donna Messer 
Donna Messer is a networking expert. She is the author of “Effective Networking Strategies” a Canadian Best Seller. Donna is a motivational speaker, addressing audiences on three continents. To reach Donna or get a copy of her book - www.connectuscanada.com
Statistics show that people like people who are like themselves, they buy from them, sell to them, hire them and they refer them. How then can we be sure that people know what we are really like? Often we are taught to “pitch the product or service and get the job done.” Change is in the wind, and now we want to “know” you before we commit.
How do we know where to draw the line between personal and professional information when it comes to the world of Franchising, Direct Sales and Multi-Level Marketing?
There is a new wave crashing over the business community that says, “it’s time to share a little of your personal self along with your professional profile.” Most of us are not sure that we really want to share more of ourselves and in fact, we like the idea of keeping our professional and our personal life separate.
Now, potential franchisees, down lines and alliances want to know more about the “real you”. They want to know, without asking for the information on your resume, what you are like outside the business.
So, in this article I’m going to encourage everyone to consider registering their own personal name as a domain. Yes, that’s right; I want you to register www.yourname.com
And, on that website I want you to share information on the volunteer work you do, along with a picture of the team you were part of that raised all those funds for Girl Guides of Canada. I want to see a picture of you on horseback as you and your family take that wonderful vacation in Alberta – it doesn’t have to be you and your family, but a picture that denotes the fact that you are active, ride horses and like the outdoors. There could be book reviews of some of your favourite authors, even a short story you published, perhaps a favourite quote. It’s time to let others know what makes you who you are.
There are companies that are encouraging employees to post a personal profile on their intranet. It is believed that when people learn more about their colleagues a stronger network develops. Blogs are cropping up everywhere and here again there is an opportunity to learn more about each other. Team building is an important part of any business development and it’s much easier when the company can see where some of your interests and talents lie, outside what you do for a living.
We have been brought up to be modest, and it’s difficult for many of us to “blow our own horn” – publishing a blog, establishing a personal domain website allows us the freedom to talk about ourselves. In effect – “to show and tell.”
Networking is still the most important part of business growth and by sharing our social capital it allows a company to leverage our strengths and our common ground.
Franchisors are creating models that foster the power of networking by making it easier to get to know each other. Imagine being able to see who graduated from the same college or university as you, or who shares the same interest in music, the arts or a particular sport. Belonging and increasing your social networking has shown to add tremendous value to any Franchise, Direct Sale or Multi Level Market that fosters personal profiling.
In an issue of Learning Trends, Elliot Masie discusses the place that blogs, personal domain websites and social networking might have in the “social life” of an organization. Far from just being about corporate communication strategies or even a way to recruit the “NetGens” – he suggests that the age of me-publishing and social networking is upon us and will be leveraged by every generation of our workforce.
According to Masie, “we can create models that protect the company’s interests while deeply fostering the power of the network and the wisdom of crowds.”
The key here is that we want and need to work and learn together and for this, we need a space that is both personal and social.
It’s been proven that all learning and cognitive development takes places on two levels. First, it’s on the social or inter-psychological level and then on the personal or intra-psychological level. Much of the technology we use has not been successful at offering both the personal and the social side of ourselves. To be fair, very few developers ever really wanted to do this - they were more concerned with delivering content than connecting learners. Today, through companies like ConnectUs we offer programs to maximize social media and build relationships that can monitor and measure the results of sharing both the professional and the personal side of our life.
Social networking that connects people based on their needs and interests is beginning to reveal what Masie referred to as the “power of the network and the wisdom of crowd”.
Perhaps what we are also beginning to see are the ways that these technologies foster and scaffold social and personal learning.
Areas of special interest that will help to build that personal network include:
• Hobbies
• Special interests
• Talents
• College or university
• Favourite sport, pet, vacation spot
• Books, authors you like to read
• Volunteering and charity of choice
Sharing who you are outside of the workplace is making inroads when it comes to the power of positive linking inside the company.
How do we know where to draw the line between personal and professional information when it comes to the world of Franchising, Direct Sales and Multi-Level Marketing?
There is a new wave crashing over the business community that says, “it’s time to share a little of your personal self along with your professional profile.” Most of us are not sure that we really want to share more of ourselves and in fact, we like the idea of keeping our professional and our personal life separate.
Now, potential franchisees, down lines and alliances want to know more about the “real you”. They want to know, without asking for the information on your resume, what you are like outside the business.
So, in this article I’m going to encourage everyone to consider registering their own personal name as a domain. Yes, that’s right; I want you to register www.yourname.com
And, on that website I want you to share information on the volunteer work you do, along with a picture of the team you were part of that raised all those funds for Girl Guides of Canada. I want to see a picture of you on horseback as you and your family take that wonderful vacation in Alberta – it doesn’t have to be you and your family, but a picture that denotes the fact that you are active, ride horses and like the outdoors. There could be book reviews of some of your favourite authors, even a short story you published, perhaps a favourite quote. It’s time to let others know what makes you who you are.
There are companies that are encouraging employees to post a personal profile on their intranet. It is believed that when people learn more about their colleagues a stronger network develops. Blogs are cropping up everywhere and here again there is an opportunity to learn more about each other. Team building is an important part of any business development and it’s much easier when the company can see where some of your interests and talents lie, outside what you do for a living.
We have been brought up to be modest, and it’s difficult for many of us to “blow our own horn” – publishing a blog, establishing a personal domain website allows us the freedom to talk about ourselves. In effect – “to show and tell.”
Networking is still the most important part of business growth and by sharing our social capital it allows a company to leverage our strengths and our common ground.
Franchisors are creating models that foster the power of networking by making it easier to get to know each other. Imagine being able to see who graduated from the same college or university as you, or who shares the same interest in music, the arts or a particular sport. Belonging and increasing your social networking has shown to add tremendous value to any Franchise, Direct Sale or Multi Level Market that fosters personal profiling.
In an issue of Learning Trends, Elliot Masie discusses the place that blogs, personal domain websites and social networking might have in the “social life” of an organization. Far from just being about corporate communication strategies or even a way to recruit the “NetGens” – he suggests that the age of me-publishing and social networking is upon us and will be leveraged by every generation of our workforce.
According to Masie, “we can create models that protect the company’s interests while deeply fostering the power of the network and the wisdom of crowds.”
The key here is that we want and need to work and learn together and for this, we need a space that is both personal and social.
It’s been proven that all learning and cognitive development takes places on two levels. First, it’s on the social or inter-psychological level and then on the personal or intra-psychological level. Much of the technology we use has not been successful at offering both the personal and the social side of ourselves. To be fair, very few developers ever really wanted to do this - they were more concerned with delivering content than connecting learners. Today, through companies like ConnectUs we offer programs to maximize social media and build relationships that can monitor and measure the results of sharing both the professional and the personal side of our life.
Social networking that connects people based on their needs and interests is beginning to reveal what Masie referred to as the “power of the network and the wisdom of crowd”.
Perhaps what we are also beginning to see are the ways that these technologies foster and scaffold social and personal learning.
Areas of special interest that will help to build that personal network include:
• Hobbies
• Special interests
• Talents
• College or university
• Favourite sport, pet, vacation spot
• Books, authors you like to read
• Volunteering and charity of choice
Sharing who you are outside of the workplace is making inroads when it comes to the power of positive linking inside the company.