MULTI MENU : A GREAT HOME-BASES BUSINESS WITH COMPLETE SUPPORT
Cover story
Are you an entrepreneur at heart?
Are you motivated, self-assured, and
teachable, with a strong sense of initiative?
If you love animals and wish to start your own home-based full-time or part-time business, in a growing industry with an ever-present demand, then Multi Menu just might be the ideal franchise (or microfranchise) for you.
In order to ensure success as a franchisee, “ one only needs to apply the winning formula ”, explains Gérald Tremblay, the new president and owner of Multi Menu.
Mr. Tremblay is a former senior buyer who previously worked for large retail companies, and who even coached his daughter‘s soccer team for 3 year. With a smile, and with his dry sense of humour which I am beginning to appreciate, he then looks at me strait in the eyes and adds : “ Here at Multi Menu, we have had to re-think and adapt our previous ways of doing business in order to optimize our operations. Today, our experience benefits all new franchisees. ”
When asked about franchisee revenues, he immediately responds : “ They are directly proportional to each franchisee’s sustained efforts. If your goal is to earn an additional income of $ 2,500 to $ 15,000 a year, Multi Menu can provide it for you. If you are the more ambitious type, and wish to make Multi Menu your full time career, you can further develop your franchise and even hire employees if needed. ”
Multi Menu was founded in 1996, to answer the Canadian population’s growing demand for a free pet food home delivery service (52% of families own a pet).
According to statistics Canada, the pet industry is an $ 800 million a year industry. With Multi Menu, no more hauling those heavy pet food bags! “ Our franchisees simply visit their prospective customers and offer them a free sample of our products. We offer our customers quality products at a very competitive price, as well a free home delivery! “
“ The service is greatly appreciated in today’s time of busy and hectic life style. Regardless of their age or occupation, people are constantly on the lookout for services that can help them save time and money. ”
A GREAT BUSINESS OPPORTUNITY
“ Costs related to pet food and pet care are already included in the family budget, it is not considered an additional expense, but rather a part of the consumption habits for the people who love their pets. Therein lies the strength of our company ; we will continue to operate for as long as people own pets, ” Tremblay says. The network iscurrently expanding throughout Canada.
MULTI MENU OFFERS ONLY QUALITY PRODUCTS
While on the subject of the quality of the products offered by his franchise network,
Mr. Tremblay is proud to underline the professionalism and expertise of the company’s suppliers, among which one is a Canadian
company that is internationally renowned for its high-quality products.
This supplier became the first North American manufacturer of pet products to receive the HACCP certification, which is the official protocol used to ensure food manufacturers uphold the highest standards of food safety practices!
Half jokingly, the franchisor adds : “ You could eat Multi Menu products as cereal, and you would never be sick! ”
A good point, considering that pet owners would never give the pets they love food that they would not eat themselves!
FRANCHISEE TRAINING AND SUPPORT
Multi Menu franchisees are entrepreneurs whose head offices are their respective homes. Workers that are self-employed are often faced with many challenges, including how to keep themselves motivated.
At Multi Menu, you are in business for yourself but you are not alone in wanting your success! After all, you represent the company’s image on your territory.
It’s up to you to take advantage of the network’s initial and ongoing support and training, in order to achieve the success you deserve. Product samples, brochures, business cards and regional promotion campaigns are included in your franchise fee. The company also offers a complete line of clothing to help promote your business, including sweaters and shirts. Owning your own Multi Menu franchise gives you the opportunity to be your own boss, for a fraction of the cost of other franchises. The network currently boasts 150 franchisees in Canada, many of which are also pet owners.
Multi Menu offers protected territories whose prices vary according to the total amount of doors found on your allocated territory. THE FRANCHISOR OFFERS MICROFRANCHISES AS WELL AS MASTER FRANCHISES, WHOSE PRICES VARY BETWEEN $2,500 AND $10,000 OR $20,000 AND $50,000.
MULTI MENU FRANCHISEES SEE IMMEDIATE REVENUES
As a Multi Menu franchisee, you can expect your business to experience rapid growth because the industry is built on repeat purchase. Contrary to humans, cats and dogs eat the same food day in and day out at a constant pace. This allows for deliveries to be scheduled on a regular and consistent basis.
On average, franchisees can expect an annual gross profit of $110 to $125 per customer. Average profit margins are 40% with margins as high as 57% on smaller quantity bags.
Customers pay upon delivery, thus eliminating the need to track or collect accounts receivable. Customers are given the option to pay for their purchase using cash, a credit card or through PayPal.
AS YOU ARE AWARE BY NOW, MULTI MENU OFFERS A WIDE VARIETY OF QUALITY PRODUCTS, MANY OF WHICH ARE EXCLUSIVE
PET FOOD
Multi Menu offers a large selection of recipes priced for every budget. Statistics show that over 80% of products sold consist of premium quality products with higher profit margins. All recipes - 13 varieties of dog food and 6 varieties of cat food - include natural preservatives and do not contain any animal by-products. The franchise network even offers a line of all-natural wet food which is sold under the brand name Drassel, and includes 4 dog food recipes and 4 cat food recipes.
As a Multi Menu franchise owner, you can provide your customers with pet food that caters to the specific needs of their animal companion, whether young or mature, small or large.
CAT LITTER
Multi Menu has developed its own brand of scented and non-scented clumping cat litter, as well as a litter that is guaranteed odourless!
MULTI MENU’S MARKETING IS CENTERED ON SAMPLING
According to the company’s corporate brochure : “ Multi Menu dog and cat recipes are introduced to prospective customers by offering a brochure and free sample, with no expectation of an on - the - spot buying decision to be made by the customer. The prospect is put at ease making them open to the Multi Menu concept. The free sample assures the pet owner their pet will like the food when purchased ”. But strength of Multi Menu’s marketing strategy extends well beyond sampling!
According to the franchisor, the network has developed and implemented an extensive marketing plan to help franchisees attract prospective customers. M. Tremblay truly has a keen sense for marketing! For example, the marketing & promotional fund is divided evenly between franchisor and franchisees, colour ads are placed in well-known specialized magazines dedicated to animals, and Multi Menu also embraces Social Media as a marketing tool to allow its franchisees to generate leads. “ People ask us a lot of questions pertaining to the health of their loved pet. Not only do we answer their questions, we also seize the opportunity to send them a FREE SAMPLE ”, Tremblay explains proudly.
Another way for franchisees to increase their client base is through customer referrals. People love to talk about their pets, which is why Multi Menu has implemented a gift card for referral program, which allows a franchisee’s customers to obtain a $10 gift card when they refer their family members and/or friends to the franchisee’s business. Each time an existing customers redeems a card, he or she will receive $10 off their next purchase.
The company’s website is another tool to help franchisees grow their business. Existing customers can purchase a wide variety of products and accessories online, thus generating additional revenues for franchisees, without the need to stock up on inventory, since the inventory is managed by the franchisor.
Multi Menu’s On-Line Marketing strategy allows potential customers to obtain a free 1KG bag of pet food simply by visiting multimenu.net and filling out the required information. Franchisees instantly receive an email notification for such orders. As for the prospective customers who order their free bag, they are likely to continue ordering the food afterwards.
TELEMARKETING
is also a key element of the company’s marketing strategy. Multi Menu has established a strategic partnership with two telemarketing firms in order to generate new customers for its franchisees. One of the firms operates in the Quebec area, the other one operates in the rest of Canada. Franchisees need only send contact information for areas in their territory to call, and these firms will contact the prospective clients on their behalf to offer them free pet food samples. Franchisees may use their initial marketing fund included in their franchise package to this end.
Basically, if you are sensitive to your customer’s needs, you will be successful with Multi Menu. Mr. Tremblay is proud to have implemented another marketing strategy which consists of the constant launch of new products.
Multi Menu currently markets 20 different recipes to meet the specific needs of each individual animal. “ Our HOLISTIC line is currently the epitome of quality pet food, and it is exclusive to Multi Menu ”, explains the company’s president. The process is quite simple; the franchisee remains attentive to the needs of the population in order to determine whether or not he or she believes a new product should be developed. The franchisee then brings it to the master franchisee’s attention, who in turn shares this information with the franchisor during a meeting. Consequently, the franchisor may ask his supplier to prepare a special and exclusive recipe to cater to this specific need.
But that’s not all! The business franchisor also has plans to open Pet Grooming Centers, some of which are already in operation. These stores also represent a great business opportunity for franchisees. Mr. Tremblay explains the genius behind this strategy : “ Thesegrooming centers become traffic poolers for Multi Menu franchisees, whether or not they are store owners ”.In fact, every customer that walks into a Multi Menu grooming center is offered - you guessed it - A FREE MULTI MENU FOOD SAMPLE!
The franchisee operating on that territory then simply visits the customer in question to inquire whether or not the furry companion liked the Multi Menu food.
At Multi Menu, nothing is left to chance when it comes to serving its customers with professionalism and ensuring the success of its franchisees. IT’S UP TO YOU TO OBTAIN A TERRITORY BEFORE IT’S TOO LATE!
TO RESERVE YOUR MULTI MENU FRANCHISE OR FOR MORE INFORMATION, PLEASE CONTACT THE FRANCHISOR : GÉRALD TREMBLAY AT :
1-877-462-0056
OR SEND AN EMAIL TO : INFO@MULTIMENU.CA
You can also visit the company’s website : www.multimenu.ca
Are you motivated, self-assured, and
teachable, with a strong sense of initiative?
If you love animals and wish to start your own home-based full-time or part-time business, in a growing industry with an ever-present demand, then Multi Menu just might be the ideal franchise (or microfranchise) for you.
In order to ensure success as a franchisee, “ one only needs to apply the winning formula ”, explains Gérald Tremblay, the new president and owner of Multi Menu.
Mr. Tremblay is a former senior buyer who previously worked for large retail companies, and who even coached his daughter‘s soccer team for 3 year. With a smile, and with his dry sense of humour which I am beginning to appreciate, he then looks at me strait in the eyes and adds : “ Here at Multi Menu, we have had to re-think and adapt our previous ways of doing business in order to optimize our operations. Today, our experience benefits all new franchisees. ”
When asked about franchisee revenues, he immediately responds : “ They are directly proportional to each franchisee’s sustained efforts. If your goal is to earn an additional income of $ 2,500 to $ 15,000 a year, Multi Menu can provide it for you. If you are the more ambitious type, and wish to make Multi Menu your full time career, you can further develop your franchise and even hire employees if needed. ”
Multi Menu was founded in 1996, to answer the Canadian population’s growing demand for a free pet food home delivery service (52% of families own a pet).
According to statistics Canada, the pet industry is an $ 800 million a year industry. With Multi Menu, no more hauling those heavy pet food bags! “ Our franchisees simply visit their prospective customers and offer them a free sample of our products. We offer our customers quality products at a very competitive price, as well a free home delivery! “
“ The service is greatly appreciated in today’s time of busy and hectic life style. Regardless of their age or occupation, people are constantly on the lookout for services that can help them save time and money. ”
A GREAT BUSINESS OPPORTUNITY
“ Costs related to pet food and pet care are already included in the family budget, it is not considered an additional expense, but rather a part of the consumption habits for the people who love their pets. Therein lies the strength of our company ; we will continue to operate for as long as people own pets, ” Tremblay says. The network iscurrently expanding throughout Canada.
MULTI MENU OFFERS ONLY QUALITY PRODUCTS
While on the subject of the quality of the products offered by his franchise network,
Mr. Tremblay is proud to underline the professionalism and expertise of the company’s suppliers, among which one is a Canadian
company that is internationally renowned for its high-quality products.
This supplier became the first North American manufacturer of pet products to receive the HACCP certification, which is the official protocol used to ensure food manufacturers uphold the highest standards of food safety practices!
Half jokingly, the franchisor adds : “ You could eat Multi Menu products as cereal, and you would never be sick! ”
A good point, considering that pet owners would never give the pets they love food that they would not eat themselves!
FRANCHISEE TRAINING AND SUPPORT
Multi Menu franchisees are entrepreneurs whose head offices are their respective homes. Workers that are self-employed are often faced with many challenges, including how to keep themselves motivated.
At Multi Menu, you are in business for yourself but you are not alone in wanting your success! After all, you represent the company’s image on your territory.
It’s up to you to take advantage of the network’s initial and ongoing support and training, in order to achieve the success you deserve. Product samples, brochures, business cards and regional promotion campaigns are included in your franchise fee. The company also offers a complete line of clothing to help promote your business, including sweaters and shirts. Owning your own Multi Menu franchise gives you the opportunity to be your own boss, for a fraction of the cost of other franchises. The network currently boasts 150 franchisees in Canada, many of which are also pet owners.
Multi Menu offers protected territories whose prices vary according to the total amount of doors found on your allocated territory. THE FRANCHISOR OFFERS MICROFRANCHISES AS WELL AS MASTER FRANCHISES, WHOSE PRICES VARY BETWEEN $2,500 AND $10,000 OR $20,000 AND $50,000.
MULTI MENU FRANCHISEES SEE IMMEDIATE REVENUES
As a Multi Menu franchisee, you can expect your business to experience rapid growth because the industry is built on repeat purchase. Contrary to humans, cats and dogs eat the same food day in and day out at a constant pace. This allows for deliveries to be scheduled on a regular and consistent basis.
On average, franchisees can expect an annual gross profit of $110 to $125 per customer. Average profit margins are 40% with margins as high as 57% on smaller quantity bags.
Customers pay upon delivery, thus eliminating the need to track or collect accounts receivable. Customers are given the option to pay for their purchase using cash, a credit card or through PayPal.
AS YOU ARE AWARE BY NOW, MULTI MENU OFFERS A WIDE VARIETY OF QUALITY PRODUCTS, MANY OF WHICH ARE EXCLUSIVE
PET FOOD
Multi Menu offers a large selection of recipes priced for every budget. Statistics show that over 80% of products sold consist of premium quality products with higher profit margins. All recipes - 13 varieties of dog food and 6 varieties of cat food - include natural preservatives and do not contain any animal by-products. The franchise network even offers a line of all-natural wet food which is sold under the brand name Drassel, and includes 4 dog food recipes and 4 cat food recipes.
As a Multi Menu franchise owner, you can provide your customers with pet food that caters to the specific needs of their animal companion, whether young or mature, small or large.
CAT LITTER
Multi Menu has developed its own brand of scented and non-scented clumping cat litter, as well as a litter that is guaranteed odourless!
MULTI MENU’S MARKETING IS CENTERED ON SAMPLING
According to the company’s corporate brochure : “ Multi Menu dog and cat recipes are introduced to prospective customers by offering a brochure and free sample, with no expectation of an on - the - spot buying decision to be made by the customer. The prospect is put at ease making them open to the Multi Menu concept. The free sample assures the pet owner their pet will like the food when purchased ”. But strength of Multi Menu’s marketing strategy extends well beyond sampling!
According to the franchisor, the network has developed and implemented an extensive marketing plan to help franchisees attract prospective customers. M. Tremblay truly has a keen sense for marketing! For example, the marketing & promotional fund is divided evenly between franchisor and franchisees, colour ads are placed in well-known specialized magazines dedicated to animals, and Multi Menu also embraces Social Media as a marketing tool to allow its franchisees to generate leads. “ People ask us a lot of questions pertaining to the health of their loved pet. Not only do we answer their questions, we also seize the opportunity to send them a FREE SAMPLE ”, Tremblay explains proudly.
Another way for franchisees to increase their client base is through customer referrals. People love to talk about their pets, which is why Multi Menu has implemented a gift card for referral program, which allows a franchisee’s customers to obtain a $10 gift card when they refer their family members and/or friends to the franchisee’s business. Each time an existing customers redeems a card, he or she will receive $10 off their next purchase.
The company’s website is another tool to help franchisees grow their business. Existing customers can purchase a wide variety of products and accessories online, thus generating additional revenues for franchisees, without the need to stock up on inventory, since the inventory is managed by the franchisor.
Multi Menu’s On-Line Marketing strategy allows potential customers to obtain a free 1KG bag of pet food simply by visiting multimenu.net and filling out the required information. Franchisees instantly receive an email notification for such orders. As for the prospective customers who order their free bag, they are likely to continue ordering the food afterwards.
TELEMARKETING
is also a key element of the company’s marketing strategy. Multi Menu has established a strategic partnership with two telemarketing firms in order to generate new customers for its franchisees. One of the firms operates in the Quebec area, the other one operates in the rest of Canada. Franchisees need only send contact information for areas in their territory to call, and these firms will contact the prospective clients on their behalf to offer them free pet food samples. Franchisees may use their initial marketing fund included in their franchise package to this end.
Basically, if you are sensitive to your customer’s needs, you will be successful with Multi Menu. Mr. Tremblay is proud to have implemented another marketing strategy which consists of the constant launch of new products.
Multi Menu currently markets 20 different recipes to meet the specific needs of each individual animal. “ Our HOLISTIC line is currently the epitome of quality pet food, and it is exclusive to Multi Menu ”, explains the company’s president. The process is quite simple; the franchisee remains attentive to the needs of the population in order to determine whether or not he or she believes a new product should be developed. The franchisee then brings it to the master franchisee’s attention, who in turn shares this information with the franchisor during a meeting. Consequently, the franchisor may ask his supplier to prepare a special and exclusive recipe to cater to this specific need.
But that’s not all! The business franchisor also has plans to open Pet Grooming Centers, some of which are already in operation. These stores also represent a great business opportunity for franchisees. Mr. Tremblay explains the genius behind this strategy : “ Thesegrooming centers become traffic poolers for Multi Menu franchisees, whether or not they are store owners ”.In fact, every customer that walks into a Multi Menu grooming center is offered - you guessed it - A FREE MULTI MENU FOOD SAMPLE!
The franchisee operating on that territory then simply visits the customer in question to inquire whether or not the furry companion liked the Multi Menu food.
At Multi Menu, nothing is left to chance when it comes to serving its customers with professionalism and ensuring the success of its franchisees. IT’S UP TO YOU TO OBTAIN A TERRITORY BEFORE IT’S TOO LATE!
TO RESERVE YOUR MULTI MENU FRANCHISE OR FOR MORE INFORMATION, PLEASE CONTACT THE FRANCHISOR : GÉRALD TREMBLAY AT :
1-877-462-0056
OR SEND AN EMAIL TO : INFO@MULTIMENU.CA
You can also visit the company’s website : www.multimenu.ca