Nordixx Pole Walking Canada is helping improve public health
Cover story
Author :
Donna Messer 
Donna Messer is a networking expert. She is the author of “Effective Networking Strategies” a Canadian Best Seller. Donna is a motivational speaker, addressing audiences on three continents. To reach Donna or get a copy of her book - www.connectuscanada.com
The health market is the fastest growing sector in the world. Canada’s Ministry of Health, along with many regional and local organizations across the country, is working diligently to provide programs to promote healthy, active lifestyles.
According to the Public Health Agency of Canada, “physical activity plays an important role in the health, well-being and quality of life of Canadians. People who are physically active live longer, healthier lives. Active people are more productive, and more likely to avoid illness and injury.”
Harvard researchers published a compilation of 33 separate studies on the benefit of exercise in their August 2011 journal. They found that getting 150 minutes of exercise per week cut heart disease risk by 14%; 300 minutes a week decreased heart disease risk by 20%; and 750 minutes cut the risk by 25%. Healthy, active living is the recommended prescription for longevity.
WHAT IS HEALTHY ACTIVE LIVING?
Healthy living means making choices to improve your health to minimize controllable illnesses and diseases. Active living is doing physical activity in order to improve your fitness level. The two go together. Choosing a healthy, active lifestyle will enhance all aspects of what we generally call “health” or “wellness.”
There are three parts to living a healthy lifestyle; physical activity, healthy nutrition and mental balance. For the physical health part, statistics show that it should be an activity that can be done by everyone. It should be an activity that needs no special skills; an activity that isn’t exhausting, and can keep millions of men and women around the world in good shape.
What is this exercise that shows the highest health benefits, although it is a low - impact exercise ?
It’s a scientifically and clinically proven exercise and it is recognized by the healthcare market in Canada and around the world. It’s called Nordic Pole Walking.
Since 2003 German health insurance companies have subsidized costs for Nordic Pole Walking courses up to 80-100% based on Government regulations (SGBV, 20&43).
DR. KLAUS SCHWANBECK IS THE FOUNDER AND PRESIDENT OF NORDIXX POLE WALKING CANADA INC
He is working towards achieving the same benefits for Canada’s citizens. He launched his company in May of 2010 and the demand for training has been incredible. Canadians want to be fit! Dr. Schwanbeck brings with him over 25 years of experience in developing and managing nationwide Health and Wellness programs in Europe, United States and more recently Canada. His expertise in the field is unparalleled; his illustrious career includes the following highlights:
• National Head Coach of Germany’s National Track and Field Team
• General Manager of Sports Academy Berlin
• Vice President of Germany’s National Instructor Licensing Committee
• Founder and Developer of Nationwide Sports and Health Programs in Germany
• General Manager&Partner, Koob&Partner, a leading Public Relations&Marketing Agency
• Founder and CEO of Health Academy Berlin
• Marketing Counsellor to Germany’s Health Insurance Companies, Medical Boards and Fitness Industry
• Founder of the “German Preventative Health Network”
• President and CEO, Nordic Pole Walking USA LLC in Naples, Florida.
Dr. Schwanbeck holds a Master of Physical Education and Training Sciences as well as a Doctorate in System Theory and Communication.
We asked Dr. Schwanbeck a series of questions and decided it would be in the best interests of the reader to use a Q and A format. Below are some of the most relevant questions on the exercise and the opportunities to join this very energetic and effective team.
• QUESTION : Why do people introduced to Nordic Pole Walking have such an instant commitment?
- DR. SCHWANBECK : It’s a function of incorporating all body muscles and cardio at the same time; this leads to tremendous health benefits. It is an easy to understand program where participants immediately feel the effect and commit to using the poles. Our trainers set up pole walking clubs that make it a healthy and social experience.
• QUESTION Why do you think the program is so successful in Canada?
- DR. SCHWANBECK : There are several reasons why theprogram is taking off in Canada; first, we are outdoor lovers. Secondly, the Canadian Health Ministry and provincial and local health organizations are focusing on health prevention and maintaining health. This focus is due to the increasing cost of our health care system. What Nordic pole walking offers is an effective, physical activity that everyone can do, with a low financial investment. It doesn’t require any specific fitness skills and there is no need for a membership in a gym. Nordic Pole Walking has it all.
• QUESTION : What makes Nordixx the pole walking program of choice?
- DR. SCHWANBECK : Nordixx Pole Walking Canada Inc. provides special programs that reach out to millions of Canadians. The company has formed alliances with major health organizations like the Canadian Diabetes Association, the Ottawa Cancer Foundation, and CARP, Canadian Association of Retired Persons. We are helping raise awareness and funds for many of these organizations.
• QUESTION : Who uses the poles?
- DR. SCHWANBECK : Everyone. We have boomers, fitness enthusiasts, people suffering from health disorders, schools, hospitals, community recreation programs and walking clubs. The list is endless.
• QUESTION : Is there an opportunity for people to get involved as distributors?
- DR. SCHWANBECK : Yes there definitely is an opportunity for people to get in on our business model. We want distributors who have an affiliation with the health market and are looking to make a substantial business out of Nordic pole walking. We focus on building customer relationships in each territory. During my more than 20 years as a professional in health prevention and marketing I’ve learned that an easy to understand educational program is the best selling point. In my experience, this results in a sustainable commitment for both the program and the sales. My work in Europe shows that even after 15 years, the numbers for Nordic pole walking are still increasing.
• QUESTION : Why have you structured distribution with exclusive territories?
- DR. SCHWANBECK : Our distributors can focus on building customer relationships in any given territory. They are not losing time and money fighting the competition from their own colleagues. We are a team, and we all know the rules. At Nordixx, TEAM stands for Together, Everyone Achieves More!
• QUESTION : How do you apply and get accepted as a Licensed Trainer and Distributor?
- DR. SCHWANBECK : Anyone interested in Nordic Pole Walking as a business can become a distributor and participate in a 1-day Certification Instructor program. For more information, simply send us an email request and one of our representatives will get back to you with all the relevant details. Our website is www.nordixx.com.
• QUESTION : Why is there so much cooperation with major health organizations?
- DR. SCHWANBECK : The recognition and support Nordixx has received from major health organizations, like the Diabetes Association GTA, the Cancer Foundation, the Trillium Foundation, and major hospitals including Sunnybrook Hospital, has been gratifying. We have their support because we provide the experience and the education, knowing the results will speak for themselves. Our alliance with these organizations gives Nordixx Pole Walking Canada huge credibility. There is an understanding that we are here for the long run, and not promoting any short term fitness craze.
• QUESTION : Does Nordixx have an overall marketing strategy?
- DR. SCHWANBECK : Nordixx is following two market approaches :
TOP DOWN :
Based on my professional experience in Germany, Nordixx Pole Walking Canada is working to have our program sanctioned by Government and we want to get Nordic pole walking included in the policies of health insurance companies in Canada. When German health insurance companies started to subsidize NPW, millions of Germans started using the poles. We saw the poles appearing in gyms, health clubs, physiotherapists, personal trainers, hotels and vacation agencies. The support launched NPW everywhere. We see this happening in Canada, even without any official subsidization.
BOTTOM-UP :
Nordixx certifies Instructors and Master Instructors. They go to local organizations, retirement homes, health clubs and neighborhoods and provide NPW introduction training. They offer ongoing classes and they sell the Nordixx poles. Our Instructors are our sales force; they buy the equipment from the local distributor. The Distributor sells the poles. It is our goal to have a Nordic Pole Walking group in every Canadian neighborhood. The program and poles are easy to sell. At our public education events out of 100 participants, on average 60-70 people buy poles instantly. This is without promoting the poles, just educating consumers on the health benefits of NPW.
MEET A FEW OF THE DISTRIBUTORS
• Valerie Amada was born in Tours, France and is a certified personal trainer. She has always had a passion for sports, health and nutrition, so Nordixx was a natural choice to add to her business. She uses the poles to cross train for her running. She is a decathlete and an 8 time marathoner. She is a co-distributor for Cambridge, Kitchener with Ron Baines, and with Susan Rickets in Waterloo and Guelph. valerie.armada@bell.net
• Ron Baines was born and raised in southern Ontario. He is the Owner and Co-Director of Dynamic Strides; he is also a Certified Mountain Bike Instructor and a Career Pilot with Jazz Air. Always a teacher, he enjoys helping others master new skills. As a Distributor for Nordixx, his love of training works well for him. dynamicstrides@bell.net
• Sue Ricketts is an insurance and investment broker. She knows the importance of living a healthy lifestyle. Sue is an active Rotarian and is a Shelter Box Ambassador for East Africa through the club. She has a strong background in accounting, and knew that Nordixx was a good investment for her time and her health. Her community involvement is one of the reasons she is a successful Distributor for Waterloo and Guelph. sueri@bell.net
• Ginger Quinn is the Distributor for Halton, which includes Oakville, Milton, Burlington and Georgetown. She and her husband Doug, are in the Home Healthcare business with GEM Healthcare. For Ginger it was a natural fit with her company. She began as a Trainer and with the life changes she saw personally, she quickly became a Distributor. “Nordixx Poles aren’t a fad, for me, they are a newly found friend I can lean on for life!“ Weight loss, increased mobility and a lower blood pressure were all determining factors for Ginger. Ginger.quinn@sympatica.ca
• Sara Bannerman-Maxwell is a mother, a photographer and a business woman. She began her pole walking journey thinking only of personal use for herself. Sara has ortho-arthritis in her right knee and found that using the poles helped with the pain. She joined Nordixx as a Distributor for Mississauga because she liked the philosophy. The approach to educate first fits in with her way of operating. As a society we need to change our philosophy on Healthcare. Think ‘Prevention’ first. We can take charge of our health, and enjoy a better quality of life. Sara.bannerman@nordixxcpm
• Peggy and Jim Stewart are a management team for stepping stones to better health. The business is focused on improving and supporting the health and wellness of clients through nutrition counseling and Nordic pole walking services. Peggy is a Master Instructor, a Registered Holistic Nutritionist and an RN. Jim is a Certified Nordic Pole Instructor, a sales and marketing expert, and an expert sailor. They live in Whitby and their territory is all of Durham Region. Jim was Peggy’s first official client for Nordixx. He lost 40 lbs, improved his eating habits, lowered his blood pressure and his energy level improved dramatically. According to Peggy, he’s a whole new man and owes it all to Nordic Pole Walking! www.pathway2wellness.com
FREQUENTLY ASKED QUESTIONS
• WHAT EQUIPMENT DO I NEED? You need a pair of Nordic poles and sneakers and adequate dress according to your local climate. Then, you are ready to go.
• WHICH PART OF MY BODY IS BEING EXERCISED? Nordic Pole Walking trains and exercises 90% of your body muscles (=600+muscles), the cardiovascular system and also burns calories — all in ONE exercise.
• WHERE CAN I NORDIC POLE WALK? Nordic Pole Walking can be performed on literally any surface, just about everywhere. On hard surface (pavement) you use the rubber tips. On clay, sand, soil and grass you remove the rubber tips.
• HOW DOES NORDIC POLE WALKING LEAD TO AN ERECT BODY POSTURE? Nordic Pole Walking leads to stabilization in the spinal musculature and upright body posture by the very nature of the exercises.
• WHAT IS THE CORRECT LENGTH OF THE POLES I SHOULD BE USING? The correct length of the poles is 65% of your body height.
• SHOULD I USE ADJUSTABLE OR NON ADJUSTABLE POLES? Beginners shouldstart with adjustable Nordic Poles.
• WHAT IS THE DIFFERENCE BETWEEN NORDIC WALKING POLES AND SKI AND/OR HIKING POLES? The hand loops on Nordic Poles are designed to carry out the correct technique to achieve the most benefits for the upper body muscles.
ADDITIONAL BENEFITS OF NORDIXX POLE WALKING
• Increased self-confidence
• Increased energy
• Increased concentration
• Easier weight management
• More participation in all activities
• Improved sense of well-being
• Improved sleeping habits
• Increased enjoyment of life
DID YOU KNOW NORDIC POLE WALKING
• Burns up to 46% more calories than exercise walking without the poles
• Increases heat and cardiovascular training to 25%
• Incorporates 90% of all body muscles
• Diabetes Type 2 – improves diabetes metabolism, reduces insulin resistance and reduces medication drastically within three months
• Reduces high blood pressure by 18mmHg within 8 weeks
• Eliminates back, shoulder and neck pain
• Less impact on hip, knee and foot joints (about 26%)
• Increases production of “positive” hormones
• Supports stress management and mental disorders
• Develops upright body posture
FUNDRAISING WITH NORDIXX POLE WALKING CANADA INC.
Nordixx Fundraising – increase Win-Win for all Partners : New : “Donation for Health Education”
Nationwide fundraising projects can be a major marketing tool to raise instant awareness for all partners, if it is done right. Nordixx has built a strong alliance with Montreal’s M-Four International Inc., a successful marketing company with more than 30 - year experience in international franchising, distribution and licensing. Nordixx’ leading edge fundraising projects draw more people and that encourages more donations, particularly for health education and training. Nordixx provides a program that creates more awareness for Cancer Research, sponsors and distributors than usual fundraising events.
A Fundraising Model to Consider :
Nordixx developed a new model for fundraising. The model was presented to the Ottawa Cancer Foundation by Lawrence Greenspon, a well known and respected Ottawa lawyer. Greenspon is deeply involved in many fundraising projects in the healthcare sector and, through his connections, he was able to attract major sponsors like Scotiabank, Telus, and Desjardins. The model for this new Cancer Foundation/Nordixx Pole Walking Canada fundraising project will be replicated across the country.
According to the Public Health Agency of Canada, “physical activity plays an important role in the health, well-being and quality of life of Canadians. People who are physically active live longer, healthier lives. Active people are more productive, and more likely to avoid illness and injury.”
Harvard researchers published a compilation of 33 separate studies on the benefit of exercise in their August 2011 journal. They found that getting 150 minutes of exercise per week cut heart disease risk by 14%; 300 minutes a week decreased heart disease risk by 20%; and 750 minutes cut the risk by 25%. Healthy, active living is the recommended prescription for longevity.
WHAT IS HEALTHY ACTIVE LIVING?
Healthy living means making choices to improve your health to minimize controllable illnesses and diseases. Active living is doing physical activity in order to improve your fitness level. The two go together. Choosing a healthy, active lifestyle will enhance all aspects of what we generally call “health” or “wellness.”
There are three parts to living a healthy lifestyle; physical activity, healthy nutrition and mental balance. For the physical health part, statistics show that it should be an activity that can be done by everyone. It should be an activity that needs no special skills; an activity that isn’t exhausting, and can keep millions of men and women around the world in good shape.
What is this exercise that shows the highest health benefits, although it is a low - impact exercise ?
It’s a scientifically and clinically proven exercise and it is recognized by the healthcare market in Canada and around the world. It’s called Nordic Pole Walking.
Since 2003 German health insurance companies have subsidized costs for Nordic Pole Walking courses up to 80-100% based on Government regulations (SGBV, 20&43).
DR. KLAUS SCHWANBECK IS THE FOUNDER AND PRESIDENT OF NORDIXX POLE WALKING CANADA INC
He is working towards achieving the same benefits for Canada’s citizens. He launched his company in May of 2010 and the demand for training has been incredible. Canadians want to be fit! Dr. Schwanbeck brings with him over 25 years of experience in developing and managing nationwide Health and Wellness programs in Europe, United States and more recently Canada. His expertise in the field is unparalleled; his illustrious career includes the following highlights:
• National Head Coach of Germany’s National Track and Field Team
• General Manager of Sports Academy Berlin
• Vice President of Germany’s National Instructor Licensing Committee
• Founder and Developer of Nationwide Sports and Health Programs in Germany
• General Manager&Partner, Koob&Partner, a leading Public Relations&Marketing Agency
• Founder and CEO of Health Academy Berlin
• Marketing Counsellor to Germany’s Health Insurance Companies, Medical Boards and Fitness Industry
• Founder of the “German Preventative Health Network”
• President and CEO, Nordic Pole Walking USA LLC in Naples, Florida.
Dr. Schwanbeck holds a Master of Physical Education and Training Sciences as well as a Doctorate in System Theory and Communication.
We asked Dr. Schwanbeck a series of questions and decided it would be in the best interests of the reader to use a Q and A format. Below are some of the most relevant questions on the exercise and the opportunities to join this very energetic and effective team.
• QUESTION : Why do people introduced to Nordic Pole Walking have such an instant commitment?
- DR. SCHWANBECK : It’s a function of incorporating all body muscles and cardio at the same time; this leads to tremendous health benefits. It is an easy to understand program where participants immediately feel the effect and commit to using the poles. Our trainers set up pole walking clubs that make it a healthy and social experience.
• QUESTION Why do you think the program is so successful in Canada?
- DR. SCHWANBECK : There are several reasons why theprogram is taking off in Canada; first, we are outdoor lovers. Secondly, the Canadian Health Ministry and provincial and local health organizations are focusing on health prevention and maintaining health. This focus is due to the increasing cost of our health care system. What Nordic pole walking offers is an effective, physical activity that everyone can do, with a low financial investment. It doesn’t require any specific fitness skills and there is no need for a membership in a gym. Nordic Pole Walking has it all.
• QUESTION : What makes Nordixx the pole walking program of choice?
- DR. SCHWANBECK : Nordixx Pole Walking Canada Inc. provides special programs that reach out to millions of Canadians. The company has formed alliances with major health organizations like the Canadian Diabetes Association, the Ottawa Cancer Foundation, and CARP, Canadian Association of Retired Persons. We are helping raise awareness and funds for many of these organizations.
• QUESTION : Who uses the poles?
- DR. SCHWANBECK : Everyone. We have boomers, fitness enthusiasts, people suffering from health disorders, schools, hospitals, community recreation programs and walking clubs. The list is endless.
• QUESTION : Is there an opportunity for people to get involved as distributors?
- DR. SCHWANBECK : Yes there definitely is an opportunity for people to get in on our business model. We want distributors who have an affiliation with the health market and are looking to make a substantial business out of Nordic pole walking. We focus on building customer relationships in each territory. During my more than 20 years as a professional in health prevention and marketing I’ve learned that an easy to understand educational program is the best selling point. In my experience, this results in a sustainable commitment for both the program and the sales. My work in Europe shows that even after 15 years, the numbers for Nordic pole walking are still increasing.
• QUESTION : Why have you structured distribution with exclusive territories?
- DR. SCHWANBECK : Our distributors can focus on building customer relationships in any given territory. They are not losing time and money fighting the competition from their own colleagues. We are a team, and we all know the rules. At Nordixx, TEAM stands for Together, Everyone Achieves More!
• QUESTION : How do you apply and get accepted as a Licensed Trainer and Distributor?
- DR. SCHWANBECK : Anyone interested in Nordic Pole Walking as a business can become a distributor and participate in a 1-day Certification Instructor program. For more information, simply send us an email request and one of our representatives will get back to you with all the relevant details. Our website is www.nordixx.com.
• QUESTION : Why is there so much cooperation with major health organizations?
- DR. SCHWANBECK : The recognition and support Nordixx has received from major health organizations, like the Diabetes Association GTA, the Cancer Foundation, the Trillium Foundation, and major hospitals including Sunnybrook Hospital, has been gratifying. We have their support because we provide the experience and the education, knowing the results will speak for themselves. Our alliance with these organizations gives Nordixx Pole Walking Canada huge credibility. There is an understanding that we are here for the long run, and not promoting any short term fitness craze.
• QUESTION : Does Nordixx have an overall marketing strategy?
- DR. SCHWANBECK : Nordixx is following two market approaches :
TOP DOWN :
Based on my professional experience in Germany, Nordixx Pole Walking Canada is working to have our program sanctioned by Government and we want to get Nordic pole walking included in the policies of health insurance companies in Canada. When German health insurance companies started to subsidize NPW, millions of Germans started using the poles. We saw the poles appearing in gyms, health clubs, physiotherapists, personal trainers, hotels and vacation agencies. The support launched NPW everywhere. We see this happening in Canada, even without any official subsidization.
BOTTOM-UP :
Nordixx certifies Instructors and Master Instructors. They go to local organizations, retirement homes, health clubs and neighborhoods and provide NPW introduction training. They offer ongoing classes and they sell the Nordixx poles. Our Instructors are our sales force; they buy the equipment from the local distributor. The Distributor sells the poles. It is our goal to have a Nordic Pole Walking group in every Canadian neighborhood. The program and poles are easy to sell. At our public education events out of 100 participants, on average 60-70 people buy poles instantly. This is without promoting the poles, just educating consumers on the health benefits of NPW.
MEET A FEW OF THE DISTRIBUTORS
• Valerie Amada was born in Tours, France and is a certified personal trainer. She has always had a passion for sports, health and nutrition, so Nordixx was a natural choice to add to her business. She uses the poles to cross train for her running. She is a decathlete and an 8 time marathoner. She is a co-distributor for Cambridge, Kitchener with Ron Baines, and with Susan Rickets in Waterloo and Guelph. valerie.armada@bell.net
• Ron Baines was born and raised in southern Ontario. He is the Owner and Co-Director of Dynamic Strides; he is also a Certified Mountain Bike Instructor and a Career Pilot with Jazz Air. Always a teacher, he enjoys helping others master new skills. As a Distributor for Nordixx, his love of training works well for him. dynamicstrides@bell.net
• Sue Ricketts is an insurance and investment broker. She knows the importance of living a healthy lifestyle. Sue is an active Rotarian and is a Shelter Box Ambassador for East Africa through the club. She has a strong background in accounting, and knew that Nordixx was a good investment for her time and her health. Her community involvement is one of the reasons she is a successful Distributor for Waterloo and Guelph. sueri@bell.net
• Ginger Quinn is the Distributor for Halton, which includes Oakville, Milton, Burlington and Georgetown. She and her husband Doug, are in the Home Healthcare business with GEM Healthcare. For Ginger it was a natural fit with her company. She began as a Trainer and with the life changes she saw personally, she quickly became a Distributor. “Nordixx Poles aren’t a fad, for me, they are a newly found friend I can lean on for life!“ Weight loss, increased mobility and a lower blood pressure were all determining factors for Ginger. Ginger.quinn@sympatica.ca
• Sara Bannerman-Maxwell is a mother, a photographer and a business woman. She began her pole walking journey thinking only of personal use for herself. Sara has ortho-arthritis in her right knee and found that using the poles helped with the pain. She joined Nordixx as a Distributor for Mississauga because she liked the philosophy. The approach to educate first fits in with her way of operating. As a society we need to change our philosophy on Healthcare. Think ‘Prevention’ first. We can take charge of our health, and enjoy a better quality of life. Sara.bannerman@nordixxcpm
• Peggy and Jim Stewart are a management team for stepping stones to better health. The business is focused on improving and supporting the health and wellness of clients through nutrition counseling and Nordic pole walking services. Peggy is a Master Instructor, a Registered Holistic Nutritionist and an RN. Jim is a Certified Nordic Pole Instructor, a sales and marketing expert, and an expert sailor. They live in Whitby and their territory is all of Durham Region. Jim was Peggy’s first official client for Nordixx. He lost 40 lbs, improved his eating habits, lowered his blood pressure and his energy level improved dramatically. According to Peggy, he’s a whole new man and owes it all to Nordic Pole Walking! www.pathway2wellness.com
FREQUENTLY ASKED QUESTIONS
• WHAT EQUIPMENT DO I NEED? You need a pair of Nordic poles and sneakers and adequate dress according to your local climate. Then, you are ready to go.
• WHICH PART OF MY BODY IS BEING EXERCISED? Nordic Pole Walking trains and exercises 90% of your body muscles (=600+muscles), the cardiovascular system and also burns calories — all in ONE exercise.
• WHERE CAN I NORDIC POLE WALK? Nordic Pole Walking can be performed on literally any surface, just about everywhere. On hard surface (pavement) you use the rubber tips. On clay, sand, soil and grass you remove the rubber tips.
• HOW DOES NORDIC POLE WALKING LEAD TO AN ERECT BODY POSTURE? Nordic Pole Walking leads to stabilization in the spinal musculature and upright body posture by the very nature of the exercises.
• WHAT IS THE CORRECT LENGTH OF THE POLES I SHOULD BE USING? The correct length of the poles is 65% of your body height.
• SHOULD I USE ADJUSTABLE OR NON ADJUSTABLE POLES? Beginners shouldstart with adjustable Nordic Poles.
• WHAT IS THE DIFFERENCE BETWEEN NORDIC WALKING POLES AND SKI AND/OR HIKING POLES? The hand loops on Nordic Poles are designed to carry out the correct technique to achieve the most benefits for the upper body muscles.
ADDITIONAL BENEFITS OF NORDIXX POLE WALKING
• Increased self-confidence
• Increased energy
• Increased concentration
• Easier weight management
• More participation in all activities
• Improved sense of well-being
• Improved sleeping habits
• Increased enjoyment of life
DID YOU KNOW NORDIC POLE WALKING
• Burns up to 46% more calories than exercise walking without the poles
• Increases heat and cardiovascular training to 25%
• Incorporates 90% of all body muscles
• Diabetes Type 2 – improves diabetes metabolism, reduces insulin resistance and reduces medication drastically within three months
• Reduces high blood pressure by 18mmHg within 8 weeks
• Eliminates back, shoulder and neck pain
• Less impact on hip, knee and foot joints (about 26%)
• Increases production of “positive” hormones
• Supports stress management and mental disorders
• Develops upright body posture
FUNDRAISING WITH NORDIXX POLE WALKING CANADA INC.
Nordixx Fundraising – increase Win-Win for all Partners : New : “Donation for Health Education”
Nationwide fundraising projects can be a major marketing tool to raise instant awareness for all partners, if it is done right. Nordixx has built a strong alliance with Montreal’s M-Four International Inc., a successful marketing company with more than 30 - year experience in international franchising, distribution and licensing. Nordixx’ leading edge fundraising projects draw more people and that encourages more donations, particularly for health education and training. Nordixx provides a program that creates more awareness for Cancer Research, sponsors and distributors than usual fundraising events.
A Fundraising Model to Consider :
Nordixx developed a new model for fundraising. The model was presented to the Ottawa Cancer Foundation by Lawrence Greenspon, a well known and respected Ottawa lawyer. Greenspon is deeply involved in many fundraising projects in the healthcare sector and, through his connections, he was able to attract major sponsors like Scotiabank, Telus, and Desjardins. The model for this new Cancer Foundation/Nordixx Pole Walking Canada fundraising project will be replicated across the country.