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MICROFRANCHISE & HOME-BASED BUSINESSES

Editorial
Author :
Jacques Desforges


Président

 

The concept of microfranchise & Base Home Business, along with franchising, vending and network marketing has helped democratize entrepreneurship. As it turns out, we were the first media to define and popularize the term “ Microfranchise ”.



“ A microfranchise is a franchise that usually creates one position : the franchisee’s job. ” There is nothing, however, preventing a microfranchise operator from hiring employees if need be. Also, the initial investment required is generally more affordable than the cost of starting up a franchise.



Microfranchising is in fact the answer to franchising for individuals who wish to be self employed, and who have a strong desire to become their own boss. The concept was either adapted by a franchisor who wanted to develop a low investment version of his business, or maybe it has been a unique trend from the start. All direct selling concepts are also considered to be microfranchises or home-based businesses.



Microfranchises usually take on the form of home-based businesses. In the restaurant industry, they are often synonymous with snack bars in public buildings. In the automotive sector, they require the franchisee to spend time on the road, like ColorGlo, Snap-On, etc. In Services industry we talk about: Sears carpet, Adelemaid, Multi Menu, Paul Davis Systems, Action Coach, Jani-King, Premier Home Care Services, Dust Queen, etc. In the retail sector, microfranchises are often booths located on the isles of shopping malls : Faces, Sweet Factory, Batteries Expert, etc. As for network marketing, a home office is needed to run the business. For more information on active Canadian network marketing, MLM’s companies, visit www.dsa.ca.



In this issue, you will discover various concepts with one thing in common : they offer a business opportunity in the form of a home-based business. The same holds true for the franchise network featured in Our COVER STORY : MULTI MENU, a

microfranchise business opportunity in a dynamic sector with an ever-present demand!



In order to succeed one needs to surpass oneself, to work hard, and this is key, follow the successful business method of the concept you have chosen, which has been tried and tested. Even though statistics show that you have 78% more chances of success if you operate in a network partnership rather than on your own, you can still become quite successful with your home

-based business. I recommend that you apply the winning formula and that you pay close attention to the training which is normally given. Don’t try to reinvent the wheel! To be a part of the statistics, you have to take good care of your business... you are your own boss after all!



All that’s left is for you to choose the concept that is best suited to your personality. To assist you, we have updated our comprehensive GUIDE OF THE BEST CANADIAN FRANCHISES & BUSINESS OPPORTUNITIES AVAILBLE.





Enjoy this summer season!



Jack Desforges, The Publisher

jack@TopFranchiseseCanada.comc
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