“SOLD OUT” Marketing Your Business Through Seminars - Becoming The Expert
MarketingAuthor :
Peter Singleton 
Business Building & Franchising Expert
T. 403-229-0921
author of www.fromfailuretofranchise.com
Over the past ten years Peter Singleton has hosted sold out events from West Vancouver to Halifax. He attributes his successes to having a "system”, one that you can learn. Here are just some of the strategies in his system that he utilises to ensure that his events are not only sold out...but also that they...
GENERATE HUGE PROFITS!
One of the best ways to market your business is through events. If done properly, you can quickly become the industry expert – even without having written a book. In fact, many authors struggle when it comes to making money from the sale of their books whereas great speakers, that haven’t written a book, can make hundreds of thousands of dollars on ticket sales and back-end sales like tapes, CDs, DVDs, and consultative services.
There are 5 distinct phases to hosting successful events: Planning, Preparation, Promotion, Performance and Perseverance.
Phase 1: PLAN YOUR EVENT STRATEGY
Planning is the single-most important phase of the entire process. When events are planned properly, you can guarantee that the results will follow. Plan everything:
• Marketing initiatives
• Online registration
• Phone registration
• Promotional materials
• Last-minute reminders
• At event registration
• Event materials
• Post-event follow-up
It always pays to subcontract as much as you can.
Phase 2: PREPARATION
Besides the usual preparation of everything mentioned in Phase 1, here are some initiatives often overlooked…
• Set Goals
• Manage your time properly
• Keep yourself accountable
• Track your marketing
• Analyse everything
• Measure results
Only move forward with what works.
Phase 3: PROMOTION
The following are 10 of the most effective marketing initiatives for events...
• Addressed ad mail
• Unaddressed ad mail
• Fax
• Email
• Networking
• Affiliates
• Associations
• Display advertising
• Press release
• Telemarketing
Phase 4: PERFORMANCE
One of the most effective ways to get your point across is via a PowerPoint Presentation. I always use a PowerPoint. Experts say that 80% of a sale is visual, so a PowerPoint is a must even in a 15-minute presentation. Your presentation should consist of:
• Introduction
• Rapport
• Disturb = Industry Problem
• Educate / Relieve
• Result
• Social Proof
• Repeat
• Summary
• Close
Phase 5: PERSEVERANCE
If this strategy is working for you at all, don’t stop. It only gets better. You will know you are getting good at it when people start inviting you to speak at their events and by the paycheques that you generate.
Here are just some of the results that people have achieved using this successful seminar system, at a cost of less than $2,000.00 per event...
AVERAGE RESULTS
Piano Instructor: $22K per event
Web Designer: $20K per event
Hypno-Therapist: $16K per event
Financial Planner: $20K per event
Business Coach: $18K per event
Mortgage Agent: $27K per event
Real Estate Agent: $14K per event
Sales Trainer: $8K per event
GENERATE HUGE PROFITS!
One of the best ways to market your business is through events. If done properly, you can quickly become the industry expert – even without having written a book. In fact, many authors struggle when it comes to making money from the sale of their books whereas great speakers, that haven’t written a book, can make hundreds of thousands of dollars on ticket sales and back-end sales like tapes, CDs, DVDs, and consultative services.
There are 5 distinct phases to hosting successful events: Planning, Preparation, Promotion, Performance and Perseverance.
Phase 1: PLAN YOUR EVENT STRATEGY
Planning is the single-most important phase of the entire process. When events are planned properly, you can guarantee that the results will follow. Plan everything:
• Marketing initiatives
• Online registration
• Phone registration
• Promotional materials
• Last-minute reminders
• At event registration
• Event materials
• Post-event follow-up
It always pays to subcontract as much as you can.
Phase 2: PREPARATION
Besides the usual preparation of everything mentioned in Phase 1, here are some initiatives often overlooked…
• Set Goals
• Manage your time properly
• Keep yourself accountable
• Track your marketing
• Analyse everything
• Measure results
Only move forward with what works.
Phase 3: PROMOTION
The following are 10 of the most effective marketing initiatives for events...
• Addressed ad mail
• Unaddressed ad mail
• Fax
• Networking
• Affiliates
• Associations
• Display advertising
• Press release
• Telemarketing
Phase 4: PERFORMANCE
One of the most effective ways to get your point across is via a PowerPoint Presentation. I always use a PowerPoint. Experts say that 80% of a sale is visual, so a PowerPoint is a must even in a 15-minute presentation. Your presentation should consist of:
• Introduction
• Rapport
• Disturb = Industry Problem
• Educate / Relieve
• Result
• Social Proof
• Repeat
• Summary
• Close
Phase 5: PERSEVERANCE
If this strategy is working for you at all, don’t stop. It only gets better. You will know you are getting good at it when people start inviting you to speak at their events and by the paycheques that you generate.
Here are just some of the results that people have achieved using this successful seminar system, at a cost of less than $2,000.00 per event...
AVERAGE RESULTS
Piano Instructor: $22K per event
Web Designer: $20K per event
Hypno-Therapist: $16K per event
Financial Planner: $20K per event
Business Coach: $18K per event
Mortgage Agent: $27K per event
Real Estate Agent: $14K per event
Sales Trainer: $8K per event